Participating in trade shows is one of the surefire ways of expanding your clientele but with many brands joining, you need to stand out from the rest. To get more prospects, your booth should not only be colorful but also use graphics that are easy to understand. Choose tradeshow giveaways that are not only visually attractive but also something that is useful. You can include an interactive demo that will encourage people from participating and give the trade show giveaway as some sort of reward for those people who watched and participated in the brief demo. More importantly, ensure that you train the staff well as they will represent the brand you are promoting.